Do Looks Matter to Women? The Brutal Truth (+ 10 Tips)

Almost every guy on earth would like to change his appearance.

“If only I was a little taller”

“I wish I had a smaller nose”

“I’m sure she’d like me with big muscles”

But do looks really matter?

We answer this question thoroughly in this article.

Read on and get:

  • Do looks matter: The brutal truth about the importance of appearance
  • How a midget can have hundreds of women in his life
  • The story of the world’s most successful man without limbs
  • How I turned a shy 60-year-old man into a sex bomb
  • The ultimate solution to get a lot of women (tested and approved!)
  • And much more truth whether looks matter…

By the way, have you seen my free Transformation Kit?

You'll get my best stuff absolutely free: 12 Opening lines that actually work, my 5 best texting tips (including copy-paste lines for Tinder), and the Friendzone Houdini. Download the Transformation Kit here.

Tip #1: The twist no one saw coming

Here’s a story that will turn all your beliefs on appearance upside down.

This is the story of a good friend of mine. Let’s call him Bob.

Bob won the genetic lottery:

  • He’s tall and handsome
  • He seems to grow muscles by only looking at weights
  • His hands are so big he could squeeze a watermelon
  • He has perfect teeth and skin
  • His third leg is huge

(No, I’m not gay.)

In elementary school, Bob was already the fantasy of every girl.

He was the first one of my group of friends to have a girlfriend.

Same thing in high school: He would get all the girls.

But no one could predict what would happen after high school.

Suddenly, Bob didn’t have success with girls anymore. I didn’t understand why.

One night we went out to a bar together, and I approached a group of girls.

We started to hang out with them, and I could see that those girls were very happy to talk with Bob at first.

But any spark was quickly extinguished.


The truth is, it was obvious that Bob was looking for women’s approval. And his ‘nice guy’ attitude wasn’t attractive at all.

He wasn’t funny, couldn’t spark any interesting conversation, didn’t tease them. In short: He was boring as f*ck.

Pro tip:

Don’t be like Bob and start teasing girls the right way.

How? That’s a broad topic, since teasing a very subtle art.

I wrote a full article about it right here:

>> How to Tease Women – 7 Ways She Actually Likes + 11 Examples

It goes without saying that he didn’t get laid that night.

So, do looks matter?

When it comes to first impressions, good looks pay off.

But after a few seconds of meeting a girl, only good flirting skills are needed to seduce her.

Tip #2: How a dwarf managed to date so many beautiful girls

Let’s talk about a guy who got laid with more girls in his 36 years’ life-time than fifty average men combined:

His name was Michel Petrucciani.

And he was far from handsome. Quite the opposite, actually: Petrucciani was 91cm tall and weigh only 30kg.

And he was known for dating the most beautiful women.

So how did he manage to do that?

By developing an amazing personality.

Michel Petrucciani was one of the most skilled jazz pianists of his generation.

He was extremely talented and passionate about music.

Now, I know what you’re thinking:

“Well, of course he was getting laid, that guy was so rich and successful!”

First, if you look into his biography, you’ll see that Petrucciani also had regular sex as a teenager (before being famous.)

Second, you should keep this in mind: If girls are attracted to successful guys, it’s not because of money.

It’s because success is a synonym of ambition.

Successful and talented guys have goals and pursue their dreams. That’s attractive.

If that’s not your case, perhaps it’s time you start working and yourself and improving your life.

Here’s the first step of this journey:

>> 10 Simple Things That Improve Your Life TODAY!

Not convinced by Petrucciani’s story? No worries, I have an even better story for you.

Tip #3: Do looks matter in a relationship

Ever heard of Nick Vujicic?

That guy has a beautiful wife, has worked with Tony Robbins, and travels the world to give conferences to thousands of people… without arms and legs.

Yeah. Nick has no limbs.

And he managed to have a successful career and a fulfilling personal life.

The first time I saw him in a video I was skeptical about his beautiful wife. I thought:

“It must be a symbolic relationship”

But I was wrong. Nick and Kanae are happily married and have four kids.

The secret behind Nick’s attraction? He’s extremely charismatic.

Now, what’s charisma exactly?

Charisma is a complete acceptance of who you are. It’s emotional intelligence. It’s having a vision, goals and dreams.

Self-acceptance can only be achieved when you embrace every side of yourself (the good and the bad.)

In order to function normally with an unfortunate disease, Nick Vujicic had no choice but to embrace his flaws.

He worked on himself, improved his life and pursued his dreams.

And now look at him: He’s successful in every aspect of his life.

Because by accepting yourself, you radiate peace and happiness.

And women love that sh*t.

Now, of course, there are other things women find attractive in men.

Here’s an article about this:

>> What Makes Women Attracted to Men? 11 Irresistible Qualities

Tip #4: Too old to meet women? Maybe not…

Do looks matter? As said earlier, not as much as you’d think.

Here’s another story that proves my point.

Last year, during one of our Dating workshops, I had to coach a 60-year-old student who had spent most of his life having no success at all with women.

In fact – believe it or not – at this time, he had only slept with one girl in his whole life.

The truth is, when I first saw him I didn’t know if I could help him.

He was a 60-year-old man with grey hair and a belly. But the worst of all was his victim mentality.

He was making excuses for everything:

“She didn’t even respond to my compliment! She must have thought I was some old creep…” 

So what did I do?

I cautiously dismantled his victim mentality and helped him build an attractive attitude instead, step by step.

First I gave him a cool nickname, ‘Freddy’, as a tribute to the Flintstone cartoon.

Then I took him to a barbershop to get a fancy haircut.

And so the transformation progressed over the next few days.

Then one day, he approached a girl on the street. She ignored him.

But he came back to me with a big smile on his face!

He didn’t take the rejection personally.

He had finally given up his victim attitude.

On the last day of the Bootcamp, he kissed and took a 33-year-old woman home in broad daylight. Yeah.

A few months after the workshop, I caught up with Freddy to see his improvement.

  • He met a woman at a carnival, took her on a date on a Ferris wheel and kissed her at the top
  • He met a beautiful (and flexible!) 29 years old woman and dated her for several months


And just in case you’re wondering: Freddy is not rich.

This is proof that looks and even age don’t matter as much as amazing flirting skills.

Tip #5: How I became attractive

Back in the days, I used to be extremely insecure.

  • I saw myself as a victim
  • I was seeing everything as if through a black cloud
  • I whined a lot
  • I couldn’t make decisions
  • I was way too invested in what people thought about me

Needless to say, my sex life was drier than the Sahara Desert.

Then I took action to transform into an attractive guy.


  • I accept myself
  • I’m eager to learn
  • I have a vibrant social life
  • I work out everyday
  • I have many goals and I’m pursuing them

Those are qualities that any woman is attracted to.

The thing is, negativity is contagious. But we also forget that positivity is contagious too.

If you’re a positive guy, a guy who takes responsibility for his life and find positivity in almost any situation, then you’ll automatically meet more women as a result.

How do you become that guy?

I created a toolkit specifically for this purpose. It’s called the Transformation Kit.

It teaches you how to become an attractive guy, step-by-step.

Download it here, it’s free!

Tip #6: Do looks matter to women

There’s a simple reason why women attach less weight to appearance: Their brain.

The thing is, the human brain has barely changed since we were prehistoric men 200,000 years ago.

And attraction dynamics haven’t changed either.

There’s a lot to say about this, but in short:

The most attractive man of the tribe is the tribal chief.

How girls look at a true leader.

Leaders added value to people. 

What do I mean by that?

It’s simple: Back in prehistoric times, the leader was the one in charge of providing food and protection.

Leaders had to master the following skills:

  • Courage
  • Social Intelligence
  • Leadership
  • Wisdom

In order to survive, women had to find themselves a leader.

This is still how things work nowadays (on a more unconscious level of course.)

This doesn’t mean that you necessarily have to be an “alpha male”, or that being a leader is the only way to be attractive.

Pro tip:

Being a leader doesn’t make you ‘above others’. It means that you know how to adapt to the needs of a group.

Real leaders are people who are committed to others, not people who dominate.

As you can see, having a pretty face was not a requirement to be a tribal chief.

Your beautiful green eyes won’t do a thing against a bloodthirsty saber-toothed tiger.

Now, I know we’re not prehistoric men anymore, but this concept of value is still engraved into women’s brains.

Leadership was, is and always will an attractive male trait.

If you don’t have leadership, then it’s time you start improving your life and working on yourself.

Here’s an article about this:

>> 10 Simple Things That Improve Your Life TODAY!

Keep in mind that developing leadership presence isn’t going to happen overnight. It’s a process.

But there’s something you can do to be more attractive to girls in the meantime.

Tip #7: Make the most of your looks

That’s a fact: Appearance doesn’t matter as much as leadership.

The thing is, developing leadership presence takes time.

What you can do in the meantime, is start improving your looks.

When a girl sees you for the first time, she unconsciously analyzes and ranks you based on three factors:

  • Your body and face (counts for 20%, remember my friend Bob)
  • How you take care of your body and face (counts for 30%)
  • Your body language (leadership, confidence, etc… counts for 50%)

There are two things you can do to improve your looks:

  • Work out
  • Get plastic surgery

Want to make the most of your looks?

Join a gym. With hard work and perseverance, you’ll manage to have a killer body.

You should also take good care of yourself.

Get a nice haircut. Wear perfume. Buy a nice watch. Buy new clothes.

Those things count because they change the way you feel about yourself. So they have an influence on your self-confidence and your body language (which counts for 50% on first impressions!)

Tip #8: How self-confidence makes anyone more attractive

Do looks matter?

Not as much as bad-ass authentic self-confidence.

This has been proven to me on one of our summer one-week Bootcamp in Barcelona.

One of our students, Koen, a 32 years old IT guy, wasn’t exactly good-looking (bald, very pale, big nose…)

He wasn’t very confident either. When I first met him, I didn’t know if I could help him get better with girls.

But what happened during the Bootcamp showed me that looks don’t matter as much as killer flirting skills.

On his second day of Bootcamp, Koen kissed a girl. On his fourth day, he kissed two girls and took another one home. On his fifth day, he made out with a hot bartender and got her number. They went on a date the next day.

Crazy, right?

What’s even crazier, is that after 5 days of meeting so many girls and gaining so much confidence and charisma, Koen had started to look better.

I remember thinking:

“Damn, Koen is actually looking pretty good…”

He had a new spark in his eyes, a louder voice and a more relaxed posture.

That’s the beauty of self-confidence. It makes you way more attractive.

Why? Because what’s on the inside radiates to the outside.

Science even says that positive people are seen as more attractive.

Regardless of your looks, you can improve your game and start dating many girls.

You just have to grab your life by the balls and take action (more on that later.)

Tip #9: How to be more attractive to women right from today

When trying to improve their game, many men make the same mistake:

They learn PUA tricks and lines and use them on every single girl they hit on.

While these tricks might work in the short run, in the long run, it’s another story.

Those guys are good at pretending to be self-confident, but the truth is… they’re not.

They might hook up with some girls, but after one night, those girls will realize that it was all a play and leave.

Their attraction will decrease faster than the world economy during Covid.

That’s why at AttractionGym, we don’t fake self-confidence.

We teach authentic bad-ass self-confidence.

And research has shown that self-confidence is one of the most influential motivators of behavior in people’s everyday lives.

So once you acquire self-confidence, you can use it at work, in your study, in social situations, and so on.

So forget about those tricks. Forget about looks.

There’s a quicker way you can be more attractive to girls:

By embracing your fears.

That’s the first step to building attractiveness and self-confidence.

Tip #10: How you can take action to start dating more girls

I think you got the message:

Appearance doesn’t matter as much as leadership and self-confidence.

Regardless of your height, your age, your origins, or even the fact that you have limbs or not: you can be attractive to women.

So how can you boost your self-confidence and become an attractive guy?

Like any transformation, keep in mind it’s not going to happen overnight.

But there’s a way you can achieve becoming more attractive faster: It’s called the Transformation Kit.

It’s a toolkit to start dating right away.

It includes all of the best tips for making yourself an attractive man.

You get:

  • The best opening lines to get her hooked
  • How to get out of the friendzone and be her lover
  • Steal my lines for more entertaining conversations online and offline
  • Step-by-step instructions for attracting women
  • And much more…

You can find it all in my Transformation Kit.

Download it here, it’s free!

Your bro,
Dan de Ram

Stop awkward conversations
and painful rejections

My free Transformation Kit will make you irresistible to women.

  • 12 Opening Lines that Actually Work
  • 5 Date Generating Texting Tips (Plus Copy-Paste Lines for Tinder)
  • The Friendzone Escape-Room Trick
Yes, give me the Transformation Kit!

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